Instagram Stories are an important aspect of your brand’s Instagram. Your stories promote engagement with your following and allow for you and your brand to show authenticity. If you currently just post on your Instagram Feed but want to engage more with your audience or grow your following, you should be posting on your Instagram Stories every day. 

reason #1: instagram stories humanize your brand

Posting stories invites people into your feed which then allows them to become a part of your audience. Stories also allow for conversations and real-time feedback from you audience. By making your stories engaging, you humanize your brand and allow your audience to see your authentic self. To learn more about how to make your Instagram Stories stand out, check out this blog post!

With only 24 hours for people to view your stories, you want to make sure that you are maximizing your potential reach. You can do this by planning your stories in advance to ensure a cohesive strategy. Plan your stories based off of your content for that week. By doing this you can eliminate stress and focus on revamping your Instagram.

Then use apps like Canva or Over to design your stories with your brand’s aesthetic. Finally, you can schedule your stories by using the app Later to plan your daily content. 

Reason #3: instagram stories help you build engagement

Another reason why your business should be posting on Instagram Stories is so that you can add those stories to your Instagram Highlights. Instagram Highlights allow you to showcase select stories on your profile even after the 24 hours have passed. By adding your stories to Highlights your audience is able to tap through and watch any time they like. Ultimately, you can use Instagram Stories and Highlights to tell an ongoing story, showcase content in a structured way, and most importantly, allow new and potential audience members to view past stories. 

reason #3: instagram stories help you make money

After posting on your Instagram Stories you may think “What do I do now?” Instagram Stories have a feature known as Story Insights that allow you to better understand the impact your stories have on your audience. Your Story insights are broken down into: Interactions, Discovery, and Navigation.Understanding these metrics can help you better your Instagram Story strategy and help you achieve your set goals for your brand on Instagram. 

Interactions

Number of replies, profile visits, and sticker taps your story had.

Discovery

Number of impressions and number of new followers that resulted from a story.

Navigation

Number of back and forward taps your story had, the number of next story swipes, and the number of people that exited your story.

REASon #4: Instagram stories help you differentiate your brand

Every small business needs to be posting on their Instagram Stories every day. Posting authentic and relevant content will not only engage your current audience but also expand your following.

learn everything you need about instagram stories in my new e-course!

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