What if instead of focusing on the goal of “being consistent on Instagram this month,” you focused on the system and tools you are going to use to help you stay consistent?

A new client walks into your salon… What’s the first thing they do when they sit down or lay down?  Start to spill the latest tea Need an extreme example Shows me a picture they found on Pinterest If I had to guess, 9 out of 10 times the first thing a new client does […]

As a beauty professional you carry many titles: hair stylist, eyelash technician, eyebrow artist, waxing specialist, makeup artist, or masseuse. Moreover you also carry titles such as: salon owner, bookkeeper, accounts payable, therapist, salon manager, and more recently social media manager. But what is a social media manager? What does a social media manager do? […]

I don’t know what salon owner needs to hear this, but your salon’s Instagram account does not and should not equal or mimic your stylist portfolio. In the 4 years I have been running my business, the number one mistake salon owners make when it comes to their salon’s Instagram account is that they showcase […]

A picture tells 1,000 words. You’ve heard it before. Pictures tell stories. What story do your Instagram and website pictures tell? Is it an inviting story that appeals to your audience? Have you thought about the power of your pictures? Maybe you’ve been using stock images for the last few years of your business and […]

Hashtags. Something so simple, so useful, so powerful, and yet so confusing.  Are you supposed to put your hashtags in your caption or in the comments? How many should I use? How can I grow my following? These are all questions I get asked at least once a week, if not once a day. First of […]

The holidays are right around the corner, and with everything going on in the world right now, it’s inevitable that the holidays are going to look different this year. Not just for you and your family but for your business as well. And if we have learned anything this year as small business owners, it […]

The holidays are coming early to the hive, and I want to spread the holiday cheer by sharing 100 holiday hashtags to get your holiday juices flowing! It’s no secret that the holidays are going to be 10x more special this year. Whether we are able to celebrate with loved ones 6 ft apart or […]