I have tried almost every app out there and can tell you that all of them will allow you to schedule posts, track analytics, and monitor engagement. There are pros and cons to each app, but once you’ve gotten comfortable with using an app, you can start to play around with what other features you want your scheduling app to have.
As a social media manager, you would think crafting my own social media calendar would be easy, right? While it might be easier for me than most, it is still overwhelming and frustrating when I sit down to write my monthly content calendar. Whenever I find myself feeling overwhelmed, I take a deep breath and go back to my four basic content calendar steps.