We all know, or at least I hope you know, your business needs to be on social media. But which social media platforms your business needs to be on can still be a little unclear. However, it doesn’t need to be on every social media platform. 

When you are choosing which social media platforms your business should be on, you need to consider three things.

1. What industry you’re in

2. Your business goals

3. where Your ideal clients are

  

  

Facebook

Your business should be on facebook if:

• You have a business (whether it’s an e-commerce website, brick and mortar or you are running a salon out of your home)

• You are wanting to grow brand awareness; increase website traffic, sales, engagement, leads, or store visits

• Your ideal customer is anyone who has access to Facebook

*Consider starting a Facebook Group to build a stronger relationship with your audience

 

Instagram

Your business should be on Instagram if:

• Your business has a Facebook page (there are some exceptions, for example a B2B company)

• You are wanting to grow brand awareness; increase website traffic, sales, engagement, leads or store visits

• Your ideal customers are between the ages of 18 and 49. Instagram’s main demographic is women between the ages of 18 and 29 and make $75K a year, but Instagram has a wide range of users.

 

Twitter

Your business should be on twitter if:

• You are a politician or in the media industry

• You are wanting to generate leads and sales, increase brand awareness, build better customer service, or create a positive opinion

• Your ideal clients are males between the ages of 18 and 29

 

Pinterest

Your business should be on pinterest if:

• You have an e-commerce website

• You are in the wedding, fitness, fashion or home improvement industries

• You sell services such as social media management, financial consulting, or home organization

• You have a blog

• You are wanting to drive more traffic to your website, increase sales, or gain more leads

• Your ideal customers make more than $75K per year or are females ages 30-49

 

Linkedin

Your business should be on Linkedin if:

• Your business follows a B2B model or targets consumers based on job titles

• You are a Fortune 500 company

• You are wanting to position your business or company, offer credibility, expand your business contacts, or expand your companies network

• Your ideal customers have a college degree and make anywhere between $75k a year to $100k+ a year

 

YouTube

Your business should be on youtube if:

• You sell a product or service

• You are wanting to grow your sales (76% of users are more likely to buy a product online after watching a video)

• You are a small business wanting to set yourself apart from your competitors

• Your ideal customers any age, any gender, any race

 

Snapchat

Your business should be on snapchat if:

• Your company/ business has a marketing budget that allows it (Coca-Cola, Doritos, etc)

• You are wanting to build brand awareness

• Your ideal client is between the ages of 18 and 24

 

Tik Tok

Your business should be on tik tok if:

• Your company/business has the marketing budget to spend hundreds or thousands of dollars on influencer marketing

• You want to promote your brand to Gen Z

• Your ideal client is Gen Z

 

Still aren’t sure which social media platforms your business should be on, or realize your business should be on another social media platform but aren’t sure how to get started? Consider scheduling a Free 30 minute discovery call with me, or a social media audit!